Your rate is your rate.
We do not undercut you to win the brief. We add 18% on top and tell the brand exactly what it is.
We work with Indian creators across every tier — nano, mid, and macro — on Instagram, YouTube, LinkedIn, and podcast platforms. This page is what you can expect if you join the roster.
We do not undercut you to win the brief. We add 18% on top and tell the brand exactly what it is.
Fourteen working days from live post — not from brand approval, not from end-of-quarter reconciliation.
We write the ASCI-compliant first-10-second disclosure into the brief. You don't have to remember to add it.
We don't lock you to Bracket. We do ask for a heads-up if a competing brand approaches mid-campaign.
Most creators we onboard have spent at least one tax season guessing. We'd rather you didn't. Here's exactly what flows where.
| Line item | Treatment |
|---|---|
| Gross deliverable fee | Negotiated, INR, ex-GST |
| GST 18% (if you're registered) | Added on your invoice; we ITC |
| TDS u/s 194J on fees > ₹30K p.a. | 10% deducted at source · Form 16A quarterly |
| Barter / product seeding | Cash-equivalent reported; TDS 194R applies > ₹20K p.a. |
| Marketplace flow (when applicable) | TDS 194O 1% |
| Payment term | T+14 from live post date |
| Form-16A reconciliation | Quarterly, before AS-26 filing season |
Not tax advice — talk to your CA. But everything above is what the Act actually says.
Reply with your handles and a short note. If it's a fit we'll send a 10-minute screener call and an audit pack request. We respond to every application, even the no's, within a week.
[ § 04 ] Apply
Subject line: your name and primary platform. In the body — your handles, a one-line on what you make, your standard rate for a reel, and one campaign you're proud of.