▌ Mid-tier desk · live rates
TECH REELS · 100K–500K₹85K–₹2.1L·BEAUTY STORY · 100K–500K₹35K–₹1.4L·D2C LONG-FORM · 500K–1M₹1.2L–₹4.5L·FOOD CARRY · 100K–250K₹40K–₹1.1L·FINTECH LINKEDIN · 50K–250K₹60K–₹2.3L·FITNESS REEL · 250K–750K₹70K–₹2.0L·KIDS / EDU · 100K–500K₹55K–₹1.6L·LIFESTYLE WHITELIST +30D+45–80%·AUTOMOTIVE REEL · 250K–1M₹1.4L–₹3.8L·GAMING LIVESTREAM · 100K–500K₹65K–₹1.9L·VERNACULAR REGIONAL · 100K–500K₹25K–₹95K·TRAVEL CARRY · 250K–1M₹90K–₹2.6L·TECH REELS · 100K–500K₹85K–₹2.1L·BEAUTY STORY · 100K–500K₹35K–₹1.4L·D2C LONG-FORM · 500K–1M₹1.2L–₹4.5L·FOOD CARRY · 100K–250K₹40K–₹1.1L·FINTECH LINKEDIN · 50K–250K₹60K–₹2.3L·FITNESS REEL · 250K–750K₹70K–₹2.0L·KIDS / EDU · 100K–500K₹55K–₹1.6L·LIFESTYLE WHITELIST +30D+45–80%·AUTOMOTIVE REEL · 250K–1M₹1.4L–₹3.8L·GAMING LIVESTREAM · 100K–500K₹65K–₹1.9L·VERNACULAR REGIONAL · 100K–500K₹25K–₹95K·TRAVEL CARRY · 250K–1M₹90K–₹2.6L·
[§ ]Audience · creator-side

For creators
who are tired of
chasing invoices.

We work with mid-tier Indian creators — roughly 100,000 to 1,000,000 followers — across Instagram, YouTube, LinkedIn, and podcast platforms. This page is what you can expect if you join the roster.

[§ 01]The deal, said plainly

Your rate is your rate.

We do not undercut you to win the brief. We add 18% on top and tell the brand exactly what it is.

T+14 payment terms.

Fourteen working days from live post — not from brand approval, not from end-of-quarter reconciliation.

Disclosures, scripted.

We write the ASCI-compliant first-10-second disclosure into the brief. You don't have to remember to add it.

Honest non-exclusivity.

We don't lock you to Bracket. We do ask for a heads-up if a competing brand approaches mid-campaign.

[§ 02]How payouts work · tax done right

The boring page nobody else writes for you.

Most creators we onboard have spent at least one tax season guessing. We'd rather you didn't. Here's exactly what flows where.

Line itemTreatment
Gross deliverable feeNegotiated, INR, ex-GST
GST 18% (if you're registered)Added on your invoice; we ITC
TDS u/s 194J on fees > ₹30K p.a.10% deducted at source · Form 16A quarterly
Barter / product seedingCash-equivalent reported; TDS 194R applies > ₹20K p.a.
Marketplace flow (rare for mid-tier)TDS 194O 1%
Payment termT+14 from live post date
Form-16A reconciliationQuarterly, before AS-26 filing season

Not tax advice — talk to your CA. But everything above is what the Act actually says.

[§ 03]Apply to the roster

We're selective,
we're also fast.

Reply with your handles and a short note. If it's a fit we'll send a 10-minute screener call and an audit pack request. We respond to every application, even the no's, within a week.

  • Range we book100K–1M followers (primary platform)
  • LanguagesAll Indian languages; English required for brand correspondence
  • PlatformsIG, YouTube, LinkedIn, Spotify · others case-by-case
  • Audience-quality bar≤8% suspected fake-follower rate; we run the check, you see the report
  • Content-safety barNo prior ASCI flags in the last 12 months we can't account for
  • ExclusivityNot required; category-cooldown for paid campaigns negotiated brief-by-brief

[ § 04 ] Apply

Write to partnership@bracketstudio.online.

Subject line: your name and primary platform. In the body — your handles, a one-line on what you make, your standard rate for a reel, and one campaign you're proud of.