Your rate is your rate.
We do not undercut you to win the brief. We add 18% on top and tell the brand exactly what it is.
We work with mid-tier Indian creators — roughly 100,000 to 1,000,000 followers — across Instagram, YouTube, LinkedIn, and podcast platforms. This page is what you can expect if you join the roster.
We do not undercut you to win the brief. We add 18% on top and tell the brand exactly what it is.
Fourteen working days from live post — not from brand approval, not from end-of-quarter reconciliation.
We write the ASCI-compliant first-10-second disclosure into the brief. You don't have to remember to add it.
We don't lock you to Bracket. We do ask for a heads-up if a competing brand approaches mid-campaign.
Most creators we onboard have spent at least one tax season guessing. We'd rather you didn't. Here's exactly what flows where.
| Line item | Treatment |
|---|---|
| Gross deliverable fee | Negotiated, INR, ex-GST |
| GST 18% (if you're registered) | Added on your invoice; we ITC |
| TDS u/s 194J on fees > ₹30K p.a. | 10% deducted at source · Form 16A quarterly |
| Barter / product seeding | Cash-equivalent reported; TDS 194R applies > ₹20K p.a. |
| Marketplace flow (rare for mid-tier) | TDS 194O 1% |
| Payment term | T+14 from live post date |
| Form-16A reconciliation | Quarterly, before AS-26 filing season |
Not tax advice — talk to your CA. But everything above is what the Act actually says.
Reply with your handles and a short note. If it's a fit we'll send a 10-minute screener call and an audit pack request. We respond to every application, even the no's, within a week.
[ § 04 ] Apply
Subject line: your name and primary platform. In the body — your handles, a one-line on what you make, your standard rate for a reel, and one campaign you're proud of.